"From organizing books in the morning to cleaning up in the evening, the ‘one-day bookstore clerk' experience offers you a rare opportunity to intuitively feel the strength and necessity of the existence of physical bookstores…," wrote Yuan Qimiao, a Xiaohongshu blogger, in her "one-day bookstore clerk" experience diary on December 25th, 2021.

"Life in bookstore means that the bookstore houses the life scenes of readers and the business philosophy of the bookstore manager, and ultimately reflects the relationship between the bookstore and people, the community and the city." said LU Ningxin, founder of Guangzhou Tangning Bookstore, at the "Cheer Up, Bookstores!" cloud forum at 8 p.m. on December 30th, 2021. The forum brought together 14 great minds from all walks of life.

"Five, four, three, two, one!" At midnight on December 31st, 2021, readers at the Humor Bookstore located in Jixiangli, Chaoyangmenwai, Beijing counted down together, popped the balloons in their hands and say Happy New Year to each other at the zero hour, and the New Year's Eve campaign for the sixth season of "Cheer Up, Bookstores!" came to a close with one-sixth of the event.

From November 25th to December 31st, 2021, the Group joined hands with Shanghai Pudong Development Bank, http://book.weibo.com and other organizations and platforms, as well as 15 cultural organizations including People's Literature Publishing House, Life Bookstore, Xiron Culture Group and Insight Media to launch the sixth season of "Cheer Up, Bookstores!", to support the development of independent bookstores and small- and medium-sized bookstores in the post-epidemic era. The theme of this event is "Life in Bookstore", discovering the ritualistic cultural life of bookstores in the changing world and blurred boundaries. During this event, in addition to the classic programs "Bookstore Clerk Experience", "Themed Book List" and "Bookstore Theme Forum", other online and offline activities such as "New Year's Eve at Bookstore" and "Xiaohongshu Bloggers Experience at Bookstore" were also carried out, covering more than 120 independent small- and medium-sized bookstores in more than 60 cities across China.