On the morning of August 6th, 2022, "French Picture Book Master Serge Bloch’s Art Works Exhibition" was opened on the third floor of the company’s headquarters building. The exhibition was sponsored by our group, undertaken by Guilin Magic Elephant Books Co., Ltd., and specially supported by the Consulate General of France in Guangzhou, the French Foreign Culture Education Bureau, etc.

Sylvain Fourriere, French Consul General in Guangzhou, Joachim Boittout, Cultural Consul of Consulate General of France in Guangzhou, TANG Wenhui, Editor-in-Chief of the Group, ZHAO Yunshi, Chairman of Guilin Magic Elephant Books Co., Ltd. and other guests attended the opening ceremony of this exhibition. Serge Bloch, TANG and Fourriere delivered speeches at the opening ceremony.

Bloch said in his video speech that he was very happy to publish his three picture books by cooperation with Guangxi Normal University Press and Guilin Magic Elephant Books Co., Ltd. He also expected his works to raise a wave of culture in Guilin, a beautiful scenic city. He said that painting is a simple thing but not simple in other perspectives. People can simply create with brushes at will, but painting can make people's lives colorful and full of happiness and wonder. He hoped this exhibition could bring different experiences to the audience and stimulate their creative inspiration.

Fourriere expressed in his speech his gratitude to the Group, the Group's Art Museum and Guilin Magic Elephant Books Co., Ltd., and wished this exhibition a complete success. He said that Guangxi Normal University Press Group and Guilin Magic Elephant Books Co., Ltd. are committed to introducing French books and disseminating them in China and building an exchange bridge between the two countries and two cultures. He also said that this exhibition is the combination of Bloch's humorous, concise and delicate lines with Guilin's natural beauty and the converge of artistic beauty and landscape beauty, and it would show a unique visual feast for all audience.

This is the first-ever exhibition of the works of art by famous French illustrator and popular visual artist Serge Bloch in Guilin. As a famous French picture book writer, Bloch has won many honors such as the 2005 French Baobab Children's Book Award, the 2006 IBBY Youth Literature Award, and the Best Children's Illustration Award of the 2007 Bologna Children’s Book Fair. His works are famous for concise lines and humorous philosophies. He is good at using daily objects such as light bulbs and stones, together with concise lines, to create humorous works with a unique modern style. At this exhibition in Guilin, Bloch specially combined the poetry of Guilin landscape with the romance of France to create a concept image, put the characters in his works in the Lijiang River atmosphere, realizing the mutual fusion of modern art and natural wonders, and also the wonderful amalgamation of Chinese and French cultures.