On July 25th, 2022, the 2022 Russian "Image of the Book" International Illustration and Book Design Competition announced the award results. The Group’s Silk Road won the original picture book award, and Dandelion Boy Ali won the only talent award in this competition.

This annual competition is jointly sponsored by the Publishing and Mass Media Agency (Russian) and the Moscow Book Illustrators and Designers Association (Russia). Since its first holding in 2008, more than 1,000 outstanding illustrators from all over the world have won the award. Silk Road and Dandelion Boy Ali are independently planned by Magic Elephant Books, a children's book brand of the Group, and are expected to be published at the end of 2022.

Silk Road produced by Magic Elephant Books is a picture book of WU Jing. This book is the first Chinese original picture book about "Shu Shen Du Dao" (Silk Road in Southwest China), which tells the adventure story of Shu people using "silk" to open up a cultural trade route to the world. Drawing inspirations from the colors and drawing styles of Dunhuang frescoes, WU fully demonstrated the customs, market commerce, landform and transportation, and cultural products along the Silk Road, helped children experience the Silk Road civilization and inherit the spirit of peaceful development along Silk Road.

Dandelion Boy Ali is the first original picture book written and painted by picture book writer CHEN Mengqian. It tells the story of dandelions in the dandelion family who set foot on the journey to find a new home in which they bravely face the difficulties and obstacles in their life journey. This book features in fresh, natural, smart and free illustration style, and it was shown in the Illustration Exhibition of Bologna Children’s Book Fair in 2021. CHEN, a new generation creator, is expected to become a new Chinese force to go towards internationally.

Since 2019, the original children's books of the brand "Magic Elephant" issued by our group have performed well. Is It Wrong?, Fly, Fly and Fly, Moonrise and Egret Bird on Cow's Back won awards such as original picture book award and children's book illustration award.